市场营销与广告学理学学士

无论您在哪里看，营销人员都在寻找与目标受众进行交流的创新方式。动态的媒体格局正在以惊人的速度变化，营销人员存在与消费者建立联系的新机会。交互式广告，社交媒体营销策略和数字营销消息应用了新技术，这些新技术能够以前所未有的速度迅速覆盖全球消费者。市场营销传播/广告专业的学生将在整合的市场营销传播策略中打下坚实的基础。在该专业中，您还将通过为实际业务客户创建促销活动来应用所学到的知识。<br> <br>作为营销传播/广告专业，您将获得AACSB国际认可大学的学位。您还将被要求进行实习，以在市场营销传播/广告领域
Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before. Students majoring in Marketing Communication/Advertising will receive a strong foundation in integrated marketing communication strategy. In this major, you will also apply what you have learned by creating promotional campaigns for real business clients.<br><br>As a major in Marketing Communication/Advertising you will graduate with a degree from an AACSB International accredited University. You will also be required to take an internship where you will gain valuable career experience in the field of marketing communication/advertising. Students take courses where they learn not only how to use their creative ideas to create promotional campaigns, but they gain experience interacting with real business clients and compete in national advertising competitions.