新冠疫情更新: 该课程将先在线授课,之后再回到线下继续。点此了解详情。

在这里学什么?

Overview

The face of marketing is changing, traditional techniques alone are not enough to attract the modern consumer. Today’s campaigns require interdisciplinary strategies and a deeper understanding of what the customers needs and wants are.

Our MSc in Digital Marketing & Analytics was the first programme to blend marketing with the digital analytical skills that employers crave. It remains the only programme of its kind in London, a thriving city of international brands and global campaigns.

We will prepare you to become a confident and effective marketing practitioner. You will develop an in-depth understanding of trusted techniques for strategy, planning and delivery. In addition, you will be introduced to new approaches and emerging tools that provide greater insight into how customers behave, and how to locate and reach them.

The programme will provide practical insights into:

  • Creating marketing campaigns
  • Data analytics
  • Digital marketing
  • Marketing strategy and planning
  • Privacy and ethics
  • Profiling and customer behaviour
  • Social media campaigns
  • Understanding markets
  • Wordpress and website creation

Our programme is designed to be hands-on, giving you practical tasks which show you how techniques are applied in research and industry. In our seminars and class discussions, you will be encouraged to think creatively and strategically and develop solutions. Today's marketers are expected to understand, locate and reach their intended audiences, rather than just expect the customer to find them.

In addition to receiving support and guidance from experienced tutors and supervisors, you will also be able to seek advice from our guest speakers/ industry experts based in and around London's thriving Silicon Roundabout. Our Central London location means that you will be on the doorstep of innovative startups and thriving marketing firms, giving you an unmatched insight into how marketing is evolving, and how your new skills can add value to businesses.

The programme is accredited by the Chartered Management Institute (CMI). If you choose to join as student members of the Institute (students have specific period to register) and upon completion of mapped modules within the MA Digital Marketing & Analytics programme, you will receive a CMI Level 7 Strategic Management and Leadership Practice.

进入哪个院系学习?

Business and Management

课程选择

全日制 (12 个月)

学费
£21,500.00 (¥ 188,312) /年
Non-refundable advance deposit: Non-EU students: £4,000; Non-EU students in receipt of US Federal Loans: £1,000.

此费用为固定收费

*学费信息仅供参考,请联系大学进行确认

开学时间

2020九月, 2021一月

留学地点

Regent's University London

Regents Park,

London,

Camden,

NW1 4NS, England

入学要求

为来自中国的学生设计

Students need to have Bachelors Degree. IELTS 6.5 score.

国际学生入学条件

Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted. We also welcome applications from candidates who do not meet the essential entry. In order to be accepted for exceptional entry, you must: Hold a minimum of two years’ relevant work experience; Provide a 1,000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for; Be prepared to attend an interview with the Postgraduate Admissions Panel. IELTS: Overall score of 6.5, with 5.5 or above in all 4 component parts; TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI).

找到附近的雅思考试中心与最近考试日期

不同学校与专业对雅思成绩的要求也可能不同

加入我的收藏夹

关于这座院校

大学通过创新教学和同伴合作,教导学生成为可对世界产生影响的独立思考者。

  • 位于伦敦田园诗般的皇家摄政公园
  • 提供学位、语言和专业学习项目及课程
  • 拥有来自140多个国家学生的国际化社区
  • 提供为学生的专业生活奠定基础的实践培训