Marketing Management MSc 威斯敏斯特大学 University of Westminster, London




This Master's degree offers a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc). Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students. Students on this course benefit from free access to part of the material on the course reading list.

As a Marketing Management postgraduate, you can look forward to excellent career prospects in both UK and international specialist agencies and within in-house marketing departments. With the MA/MSc Marketing Management, you will be particularly well-placed to pursue marketing opportunities with organisations who want marketing specialists with business analytical skills. And with the MSc, you'll also be well-placed to pursue opportunities with organisations involved in technical or financial products. During your study, you will be offered one-year Chartered Institute of Marketing (CIM) Affiliate Professional Membership and opportunities of attending the CIM professional development and networking events which are accredited towards your CPD.


Westminster Business School


全日制 (1 年)

£16,500.00 (¥ 147,774) /年



预计在年九月 2020


Marylebone Campus

35 Marylebone Road,



NW1 5LS, England



Students will typically need to have one of the following: Four-year Bachelor's degree with a minimum GPA of 2.8+ from an accredited institution. Students applying for postgraduate courses requiring a UK Second Class Upper degree will need a GPA of 3.0 and those applying for a course requiring a UK First Class degree will need a GPA of 3.5; Master's degree for MPhil/PhD entry; Students are not required to take GRE or GMAT exams. Postgraduate degrees – 6.5 overall with a minimum 5.5 in each component (some schools require a minimum of 6.0 in each).


Students whose first language is not English should have an IELTS score of 6.5, with a minimum score of 6 in each element. The required level at TOEFL is 600 or 250 for the computer-based test or 92 in IBT. In addition, full consideration is given to applications for Accredited Prior Learning (APL). This is particularly relevant for students who have partially completed a relevant Masters programme in another country or may have significant, relevant work experience, but no first degree.






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  • 20英里内超过一百万家企业
  • 与7500名雇主合作,提供学习和安置机会
  • 为来自50多个国家的学生颁发奖学金