营销管理硕士

这是一个职业入门专业硕士学位，适用于没有先前资格或市场营销工作经验的学生。如果您具有先前的营销资格或经验，则应考虑我们的战略与数字营销硕士。许多申请人将其用作职业入门或职业变更课程，并且来自更一般的商业背景或其他学科，例如金融，艺术，计算机，工程和建筑。该课程的毕业生现在正在大型跨国组织和中型企业中寻求成功的职业，通常担任的职务包括产品开发，品牌管理，数字营销，营销传播，市场研究，客户服务管理，电子营销和销售。我们的市场营销管理硕士课程的应届毕业生现在正在为各种英国和国际公司工作，包括IBM，丰田，Can
The world of marketing is both popular and challenging, offering many creative and fast-paced job opportunities. It's an exciting and innovative field of work and this course reflects the ever-changing landscape of the industry.<br><br>You'll learn how to analyse markets, apply marketing theories to different scenarios and contexts, identify marketing opportunities and use these to help resolve business issues, and learn about the important role social media and digital marketing play for companies and organisations.<br><br>Grounded in the latest theory and with a strong focus on practical elements, you'll develop marketing expertise that can be applied across many different contexts and enhance your employability across a multitude of career paths. Key topics such as developments in social and digital media are embedded throughout the course and integral to certain modules.<br><br>Duration: 12 months full-time (October start)