理学士（荣誉）营销学

该学位将使您与一名杰出的市场营销毕业生脱颖而出，并具备在全球，国家或地方层面积极管理营销所需的动态创造能力。无论您是要在第三部门还是在自己的市场顾问中寻求代理或客户服务，我们的课程都将为您提供从事市场营销从业人员所需的一切。斯旺西大学（Swansea University）的理学士学位（BSc Marketing）在海湾校园（Bay Campus）令人惊叹的海滨位置上授课，为营销原理和关键管理学科奠定了坚实的基础。通过将您对营销策略的学习与有关消费者行为，营销研究，国际营销和数字营销的当代主题相结合，您将
This degree will distinguish you from the pack as a committed marketing graduate with the dynamic creative skills required to assertively manage marketing on a global, national or local level. Whether you are seeking to work agency or client side, in the third sector or for your own marketing consultancy, our course equips you everything you need for a career as a marketing practitioner. Taught on the Bay Campus at a stunning beachside location, the BSc Marketing degree at Swansea University offers a strong grounding in marketing principles and key management disciplines. By combining your learning of marketing strategy with contemporary topics on consumer behaviour, marketing research, international marketing and digital marketing, you will learn to think critically and make well informed strategic marketing decisions with impact in the real world. This is the perfect choice if you want to pursue an energising, long and successful career in the field of marketing.<br><br>Marketing at Swansea is a versatile degree giving you the chance to study abroad or work in industry for a year. These personally character-building opportunities can deepen your skill-set and broaden your horizons when it comes to finding employment. In year 1 you develop a core foundation in business management and marketing, studying a range of business related topics. In the following years you will specialise in marketing specific modules and have the chance to explore elective modules from other business disciplines. Our teaching staff have hands-on experience of marketing theory and practice. Through lectures, tutorials and one-to-ones you will absorb their academic expertise and knowledge of how real marketing actually works. If this course inspires independent marketing aspirations of your own, we can help. Our range of support includes business mentoring alongside corporate partners with a wealth of industry experience. During your time with us, you will also have full access to our cutting edge video and digital content creation suite and state-of-the-art facilities at the School of Management, including the Fujitsu Innovation Hub and presentation rooms.<br><br>Marketing graduates from Swansea are in an excellent position to secure stimulating employment within diverse sectors and organisations, locally and internationally. Whether you target the big multinational agencies such as Ogilvy, Edelman, McCann or IBM, global household brands or smaller organisations, this degree makes you a strong candidate for any potential employer. Your future job title could be any of the following: Marketing Manager, Media Buyer, PR Account Executive, Brand Manager and Management Consultant.