市场营销与管理（荣誉）文学士学位

如果您想成为富有创造力的战略决策者，可以提供富有创意的解决方案来解决业务问题，那么此认证课程非常理想。本课程专为对市场有浓厚兴趣但又希望获得管理技能和知识的人而设计。如果您想成为一个能够为业务问题提供富有想象力的解决方案的创新型战略决策者，这是理想的选择。该学位已获得英国特许营销协会（CIM）的认可，使您有资格成为学生会员。该课程连续两年（2016年和2017年）荣获CIM最佳学生参与奖，并且我们94％的学生在职或在职毕业六个月后进行的研究（英国住所全日制一级学位毕业生，HESA 2018发布的2016/
At Hull, as part of the Hull University Business School, you'll study the latest marketing and management concepts, work on live business projects for international brands and be fully supported by passionate and expert staff, who offer practical, hands-on experience. This course prepares you for a range of careers. You'll learn to understand consumer behaviour and how to harness the power digital marketing and social media. And you'll prepare for the challenge of staying up to date with the unpredictable, fast-paced business world. It's designed to train you into a strategic decision-maker and an inventive problem-solver. Taking part in our programme of live business projects will deepen and test your marketing skills, confidence and knowledge of marketing concepts. As part of the annual marketing challenge, students had the chance to work with Team GB with the challenge of creating a marketing strategy to keep fans engaged between Olympic Games. You'll also have the opportunity to take part in a placement year to gain valuable work experience- and get paid. Recent companies who have worked with our students include Siemens Games, Jaguar Land Rover, IBM and Sony. You're supported throughout by our friendly tutors and professional staff. Not bad for enhancing the CV. Plus, you'll have even more opportunities than ever before to make connections that will help you in your future career, from our many links with industry, as well as meeting with like-minded entrepreneurs, organisations and corporate partners in our recently enhanced Business Lounge. And you'll have access to the Business School's industry-standard facilities like the Bloomberg and Executive Education suites. Or you could help SMEs with their challenges via our Business Clinic. Our students have also been supported to achieve success in the Chartered Institute of Marketing's national competition, ‘The Pitch' (reaching the national finals). As we're accredited by the Chartered Institute of Marketing (CIM), that means you'll be eligible for student membership. You can get exemptions from professional qualifications, access to a wider marketing network and invitations to professional marketing events.