市场营销学（荣誉）文学士学位

可选的三明治年份，可选的国外年份。具有市场营销学士学位（荣誉）管理学士学位课程探索市场营销的各个方面，并以最终消费者为中心。该课程不仅可以确保您了解市场营销的理论知识，还可以为您提供大量实践知识的机会。您将通过包括广告传播和数字业务在内的独特模块混合学习关键学科。我们牢固的行业关系确保课程根据行业需求不断发展。在课程的倒数第二年内，您将能够根据自己的兴趣和职业志向量身定制学习课程，并有机会参加短期管理和企业项目。
The BA (Hons) Business with Marketing degree at Robert Gordon University is accredited by the Chartered Institute of Marketing (CIM), which allows you to take advantage of certain exemptions to gain CIM qualification through the CIM Graduate Gateway. The course is part of the popular business and management programme, and will not only ensure you understand the theoretical aspects of marketing but will provide you with plenty of opportunities to put your knowledge into practice. You will learn the key disciplines of marketing and business through a unique blend of modules including consumer psychology, marketing communication and digital business. Within the penultimate years of the course, you will be able to tailor your study to your own interests and career aspirations and have the opportunity to participate in short term management and enterprise projects.<br><br>We are continually evolving our course portfolio in response to global changes, therefore the name of this course and its exit award have changed from BA (Hons) Management with Marketing to BA (Hons) Business with Marketing.