安大略大学公共关系学院文凭

公共关系是一个充满活力和令人兴奋的领域。公共关系专家是专业的沟通者，他们为客户管理和维护正面的公众形象，无论是政客，大公司，非营利组织还是小型企业。该计划使学生具备掌握知识和技能的能力，以进入专业的公共关系领域，包括为报纸写作，专题文章以及准备公共和私人演讲。学生还将学习如何拍摄和编辑专业照片，制定内部和外部公司沟通计划，活动计划，赞助计划，以及学习如何应对危机。社交媒体，企业家精神，营销，广告以及与媒体合作也是该深入计划的要素。
Public relations is a dynamic and exciting field. Public relations specialists are expert communicators who manage and maintain a positive public image for their clients, whether it's a politician, a large corporation, a non-profit organization or a small business. This program prepares students to competently enter the professional world of public relations with knowledge and skills that include writing for newspapers, feature articles, and preparing public and private presentations. Students will also learn how to shoot and edit professional photos, develop internal and external corporate communications plans, event plans, sponsorship plans, and learn how to handle crisis response. Social media, entrepreneurship, marketing, advertising and working with media are also elements of this in-depth program. Learn in a state-of-the-art multimedia multiplex (called the MediaPlex) that is one of only three in the world. Professional equipment includes radio booths, video editing bays, green screen technology, and various visual design software programs. Hands-on learning includes event production, small business creation, creating professional videos using industry-standard professional equipment, recording radio interviews, composing and editing professional photos and using design software to create marketing materials such as flyers and posters and much more. Two work placement opportunities, which give students the chance to put their PR skills to use in the real world. Numerous opportunities exist locally and out of town for work placement as well as employment in a wide variety of business, industry, institutional and non-profit organizations. The public relations specialist will be employable in a wide variety of industries including government, private business, not-for-profit agencies, hospitals, educational institutions, political parties and media.