传播学学士-公共关系

想象一下您作为通讯经理的未来，与主要利益相关者建立关系并编写战略通讯计划，包括担任公共事务顾问的风险和危机管理程序，协调事件和筹款活动，管理志愿者，为网络写作以及促进信息共享。社区作为媒体关系专家，创建各种媒体资料，组织新闻发布会，编写信息并撰写演讲。作为未来的公共关系专业人员，您将具有战略思考能力，并具备建立关键关系的专业知识。在媒体关系，特别活动，公司传播，社区关系等方面拥有大量机会，传播学士学位-公共关系计划为您准备了一份多元化而又有意义的职业。
Globalization, technology, new attitudes toward work, workplace turbulence and the speed of change are all affecting organizations' ability to communicate effectively and responsibly. Now, more than ever, the public relations professional must be ready to bring communication solutions to the challenges experienced in organizations large and small and across all sectors in society. The Bachelor of Communication - Public Relations degree at Mount Royal is designed for individuals interested in learning how to assist organizations to manage their communication with a variety of audiences and key stakeholders in ways that build and maintain ethical and mutually beneficial relationships.<br><br>The degree blends human and organizational communication theory with an interdisciplinary curriculum that will allow students to learn and work with students in Journalism and Digital Media, Broadcast Media Studies and Information Design. As well, a strong General Education component, common to all Mount Royal degrees, will ensure breadth of study and the ability for students to pursue a discipline outside of communication more fully.<br><br>The Public Relations curriculum includes basic and strategic communication planning, research theory and design, international and intercultural communication, media relations, fund development and corporate philanthropy, issues management and crisis communications, and the basics of financial communication through a course in investor relations. Specific skills, critical to a successful public relations professional are learned through several intensive writing courses, computer-mediated communication, the basics of layout and design, and event management.